Enhance the impact of our community engagement model
NCBA inspires greatness through Citizenship, which involves encouraging individuals and organisations to take an active role in creating positive social and environmental change. This not only helps to create a better future for all, but it can also help to build a stronger sense of community and foster a shared commitment to making the world a better place.
We re-purposed our Change the Story tagline, to encompass the Group’s sustainability strategy that captures the NCBA Citizenship agenda. This includes our approach to Environment, Social and
Governance (ESG) and Climate-related Financial Risk topics. The 5 strategic pillars include the below with highlights as the key focus areas for Citizenship.
We are committing to
Training & ignite our 3000+ staff to make a difference through the “I Change the Story” programme.
3000+
Staff Training
to make a difference through the “I Change the Story”
Deploying Kes 100M annually to support the communities in which we operate.
100 M
Annually
deployed to support the communities
Championing inclusive communities through regional sport development.
7,000+
Golf Series Players
and Golf Activation Golfers
Our Partners





